DREAMHOSTERS

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TECHNOLOGY MARKETING – P’s and Q’s

By

VIKRAM KARVE

The Law of the Hammer

“Give a child a hammer, and the child will use it on everything encountered.”

This is the law of the hammer and this seems to be the leitmotif of the technology marketing scene in the Indian context today. And, in many cases, this approach seems to be succeeding, at least in the short term.

The premise is that the customer is buying technology for technology’s sake, simply as a gimmick or to satisfy a perceived hedonistic need for novelty.

Addressing the human need for novelty is just one aspect of technology marketing, albeit an important one, and may yield rich dividends in the short term. However, a technological marketing strategy based solely on this approach is likely to be characterized by short market cycle, fast but unpredictable market penetration, and quick product obsolescence.

Success with high-tech products requires a confluence of technical understanding and marketing skills.

The P’s and Q’s of Marketing

Marketing is something which the producer or manufacturer has to do, or get done; it is not conferred on his product as if by right.

Marketing can be defined as “getting into the heads of your customers, identifying what they want, and giving it to them”.

Marketing, therefore, is addressing a need or a desire.

In the case of conventional products, the general need or desire is well known.

A driver who is in command of an auto and has a blood alcohol level above .08 may be arrested under Florida DUI law. Many would presume that a person would need to be driving the vehicle in order to violate the DUI law; however, that is not the case. Florida DUI law only requires the driver to be in actual physical command of the vehicle. Florida courts have construed the requirement of physical control very broadly. There are many circumstances in which a driver could be convicted for drunk driving under Florida DUI law without actually driving the vehicle. Regardless if the accused was driving the vehicle or not the penalties for drunk driving may be the same. Therefore, anyone confronting DUI charges should always seek the help of a Tampa DUI lawyer. A Tampa DUI attorney can advise his client on the law and suggest a legal approach to defend against the charges.

Under Florida DUI law, a person who is sitting in the driver’s seat without the car even turned on can be convicted of DUI. If the keys are in the ignition or even within reach of the driver the judge may determine the driver was in actual physical control of the vehicle, and thus guilty of DUI. For instance, if the car keys are in the driver’s pocket or purse the judge may find the driver was in physical control of the vehicle. However, an experienced Tampa DUI lawyer may advocate on his client’s behalf and try to convince the court that the defendant was not in actual control of the vehicle.

Regardless of the circumstances of the arrest a Tampa DUI lawyer can help. For a free consultation with a Tampa DUI attorney contact Florida Law Group. One of our experienced Tampa DUI lawyers will answer your questions and develop a legal approach to defend your arrest.

Tours Gone Wild is one of the premier travel companies offering travel packages to Brazil. The company started in 2004 with Brazil as its main destination but has expanded to Argentina, Uruguay, Colombia, Peru, Spain, and Greece as well as offering travel packages to Miami, where the company is based.

Brazil remains as one of TGW’s main destinations and in 2008, the company opened an office in Rio de Janeiro, Brazil to offer its clients better service as well as have a presence in Brazil. “One of the keys to surviving in the travel industry during these times is offering something unique with excellent service at a good price. We started the company in 2004 with more of a focus on nightlife and a younger demographic, but we have evolved into a full service travel company that caters to everyone. Our focus is to offer a high quality Brazil vacation package and guarantee that our clients have a vacation of a lifetime”, says Arturo Perchemlian, TGW Co-Founder.

Rio de Janeiro is TGW’s most popular Brazil travel destination. Rio de Janeiro Travel Packages include airfare, accommodation, transfers, a half-day city tour and VIP nightlife services. “Our nightlife services are offered in Rio de Janeiro year-round and we customize the VIP Service on the client. We have relationships with the best nightspots in Rio, but if the client is not into the club/bar scene, we will arrange for the guide to take him/her to a nice restaurant, samba show, live music or a nice place with a more relaxed atmosphere”, adds Mr. Perchemlian.

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